Meet your in-house performance creative team.
While working with brands we saw a gap in their ability to source high quality UGC and branded content to drive their ad channels.
Working with influencers is expensive - not to mention the licensing headache. Grab and go UGC vendors often are low quality, off brand, and don't perform.
We just needed high-quality UGC content to make ads. So we decided to do it ourselves.
We offer a mix of creative styles that work across all brands and platforms
It's not UGC it's better. We script and shoot these assets with vetted talent to sound just like your top brand evangelists.
Combine direct response copy with eye catching design that create scroll stopping ads. These assets can use new or existing content.
Expanding to TV? Need a branded asset for your website? We'll create a top quality asset that really makes your brand shine through.
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Melcer Creative has led Tractive’s creative testing with transformative results. Excellent design and excellent performance marketing are rare to find under one roof and the combination has allowed us to ideate, test, iterate and scale fast and efficiently. Their DNA is collaborative and communicative and at this point we consider them part of the team.
Heather and her team have empowered Updater to test creative at a velocity we never thought possible! Her creativity and attention to trends has allowed our ads to remain fresh and one step ahead of competition. In just 6-months we were able to attribute significant gains in conversion rates and engagement and exceed our performance targets.
How it works
We deep dive into your brand, historic content, and competitors to identify strengths. weaknesses, and identify gaps & missed opportunities.
We'll develop a diversified and production plan for the next three months of your performance marketing ads. This includes both UGC and branded content.
We handle the full production process from ideation to asset completion and will hand off ready to go launch ad flights.
We love to test. We'll analyze the performance data from paid marketing channels to inform the future direction of our creative pipeline.
Frequently asked questions
Answers to the burning questions in your mind.
We are a data-driven creative strategy and content production studio. We exist to help brands and agencies create, test, and iterate ads to scale Facebook and Tiktok successfully.
We take care of everything - mapping out your creative strategy, scripting ads, hiring content creators, shooting and editing. You tell us what you need, and we'll deliver ads ready to go live.
Asset turn around times can vary depending on the specific concept. It takes around 4-6 weeks for our team to cast content creators, plan, shoot and edit your UGC video ads and it can take 2-3 weeks to deliver lighter production assets like statics and branded video content. Your creative strategy will map out a 90 day roadmap to ensure you always have assets available to launch.
Yes. A revision is any correction of the ad during the final editing phase. A revision does not include reshooting the content. But don't worry! You will be involved every step of the way - you will approve the content creators, the creative strategy, and review ad outlines before we shoot.
Our pricing is completely bespoke to each company we work with. We are able to create a custom package that gives you the exact number and style of assets you need to scale your channels.
We often work on a monthly retainer basis. Please contact us and we can discuss further!
Sometimes, however Melcer Creative is not an influencer agency. We don’t facilitate collaborations with influencers.
All content creators work as paid actors in our studio or remotely, while shooting content for your brand. All the content you buy is delivered directly to us, it will not be shared on their social channels.
Yes, you will have access to all footage and final content to use and do as you wish. No licensing issues - ever.
See the impact of good, conversion-oriented design on your business.
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